Monday, August 1, 2011

Google+ service launch for 1 month: Facebook has been so nervous

June 28, Google launched a much-anticipated Google+ social services, and quickly attracted a lot of attention, the first two weeks the number of users reach 10 million, and in the subsequent two weeks has increased by 10 million users, many people want to get involved in Google+ test qualifications.

Meanwhile, Google+ also caused widespread concern in the enterprise market, a large number of companies eager to set up Google+ account, but Google said that enterprises and organizations want to remain patient and wait for a few months, until the Enterprise Google+ complete.
Enderle Group analyst Rob Enderle, said: "have a million or more users, in support of Google, Google+ has become a major force in the social field. Google+ caused so much attention is not unexpected, because this product integrates Twitter, LinkedIn and Facebook's philosophy, to bring the average result is higher quality information, less the amount of information, which makes Google+ service more practical for most people. "

The success of Google+ mean a new competitor for Facebook. Gabriel Consulting Group analyst Dan Olds, said: "Google+ development very well, although the future is unpredictable, but in my opinion, so far, Google has done the best."

Technical support is in place
Olds said Google Google+ technical support services are in place, yet any downtime or security breaches. He added: "It looks like, Google+ everything to run very smoothly, the service launched in the beginning, this is particularly critical because it ensures that the Google+ news reports focused on the service itself, rather than technical of the negative news. "

However, Google+ need to address Internet traffic statistics agency Hitwise released a report this week, the report said Google+ traffic declined. Hitwise reported that as of July 23 in the week, Google+ the number of users to access 179 million times, compared with the previous week fell 3%. The report also pointed out that this week Google+ social network users in the average residence time of 5 minutes 15 seconds from the previous week fell by 10%.

In addition, users of this week, some of the Google+ forced to promote the implementation of the system, a pseudonym for a number of registered users has taken measures to temporarily prohibit login frustration and dissatisfaction. However, Google quickly revised this policy.

Facebook nervous
Although the real-name system policy has caused controversy, but analysts believe that, Facebook must pay attention to this new competitor to ensure their leading position in the social field. For example, Google+ service launched just a week later, Facebook has announced the conclusion of a partnership with Skype for Facebook adds video chat. At the same time, Facebook has launched a new group chat feature.

Although the partnership agreement has been negotiated for some time, but the Facebook announcement choice for the time being as a direct response to Google + make, because there is a Google+ called "Hangouts" feature, support for online conference call services.

Facebook co-founder and CEO Mark Zuckerberg at the conclusion of a partnership with Skype announced that users can expect in the next few months, Facebook's new features.

Olds said that, Google+ caused Facebook nervous, but it is a good to social network users. Olds said: "I think, Facebook attaches great importance to Google+ social services, if Facebook does not dare to Google and now Google+ as the most powerful competitors, it is really a crazy move, which will not be Google in the social field the impulse to move, on the contrary, Google is hoping to Google+ long-term deep into social networking. "

However, the current main challenge is to maintain Google+ growth trend, meaning that Google must avoid user data privacy, and user satisfaction, given sufficient emphasis.

Olds believes that Google should start using all of its channels to promote Google+ service. He said: "They should be tied to other Google tools such as Google Earth and Google Maps. In addition, Google should attract independent developers to participate in the Google+ services."

No comments:

Post a Comment